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Welcome to OsOO ADEA,

your gateway to success in the Central Asian fashion market.

With our deep understanding and extensive experience in this vibrant region, we are poised to be your trusted partner in expanding your brand's presence.

Since our establishment in 2016, OsOO ADEA has been a prominent fashion company, backed by a diverse business portfolio owned by a renowned family with a legacy in the largest construction development companies in the Czech Republic and Kyrgyzstan. This rich heritage and expertise uniquely position us to navigate the Central Asian market and propel your brand towards new heights.

At OsOO ADEA, we recognize the importance of tailoring our approach to the local market nuances. With our keen insights and industry knowledge, we are committed to helping brands like yours connect with the discerning Central Asian customer base. Whether it's distribution, retail partnerships, or franchise opportunities, we have the strategies and resources to support your expansion goals.

Business Portfolio

Prime Retail Spaces:

With a direct presence in the construction business, we can secure prime retail locations or even construct new commercial properties if necessary. This advantage ensures that our brand partners have access to strategically positioned retail spaces to captivate the Central Asian audience.

Extensive Network:

Our extensive network comprises high-profile connections, enabling us to forge strategic partnerships, secure exclusive collaborations, and leverage valuable resources to drive brand success. We connect brands with key industry players and create impactful opportunities for growth.

Financial Capacity:

Backed by our stable financial capacity, we have the resources to support brand expansion, invest in growth opportunities, and facilitate market entry with confidence. We understand the financial aspects of business expansion and provide the necessary backing to fuel brand growth.

Retail Experience:

Operating our own multi-brand stores has equipped us with invaluable retail experience. This firsthand knowledge of the retail landscape and consumer behavior allows us to develop effective marketing strategies, optimize brand visibility, and drive sales growth. We understand the market dynamics and can provide brands with tailored solutions.

Skilled Professionals:

Our team consists of highly skilled professionals who are passionate about the fashion industry. With expertise in brand management, retail operations, marketing, and customer service, we are dedicated to providing exceptional support to our brand partners. Our team's commitment and expertise ensure that brands receive the utmost care and attention throughout their journey with us.

By partnering with OsOO ADEA, brands can benefit from prime retail spaces, an extensive network, financial capacity, retail experience, and a team of skilled professionals—all contributing to a solid foundation for success in the Central Asian market.

Central Asian countries such as Kyrgyzstan, Kazakhstan, Uzbekistan are witnessing a surge in consumer spending, fueled by increasing disposable incomes and a desire for international fashion. With a flourishing economy and an expanding middle class, this region presents an ideal time for apparel brands to establish a strong presence.

What makes this market particularly enticing is the lack of access to international brands for the growing upper-class population too. This affluent segment seeks exclusivity and sophistication, making them prime consumers for luxury apparel brands.


Additionally, Central Asia's allure as a tourist destination further amplifies the potential for apparel brands. The region's captivating natural landscapes, historical sites, and cultural richness attract a significant influx of tourists. These visitors, both from within the region and beyond, seek fashion experiences and opportunities to engage with global brands.


Furthermore, Central Asia benefits from its connection to the Commonwealth of Independent States (CIS) countries. The interconnectedness between these nations provides brands with a wider reach, allowing for seamless expansion and increased market penetration throughout the region.


This is the perfect time for brands to make their mark. Embrace the opportunity and establish your brand as a pioneer in this exciting and evolving market.

Explore our 100m2 & 300m2 multi-brand stores TOPBRANDS. 

Our Locations:


3Б Togolok Moldo St,

Bishkek, Kyrgyzstan


3 Mir Ave,

Bishkek, Kyrgyzstán

TOPBRANDS was created as a market research project with a singular aim: to gain a comprehensive understanding of the local market. With this objective in mind, we launched three distinct stores, each catering to a different profile of customers.


One of our stores was a boutique featuring exclusive and high-end brands, targeting high-profile customers with refined tastes. Additionally, we established two TOPBRANDS stores—one in the bustling AsiaMall, one of the largest shopping malls in the region, and another in a prime high-street location—focusing on attracting customers with diverse preferences and average spending levels. 

This strategic and diversified approach allowed us to conduct thorough market research, examining the reaction of different customer profiles in varying locations to different brands and products. We gained invaluable insights into customer preferences, buying behavior, and the performance of various brands and products in different settings.

Drawing on the insights gained from the TOPBRANDS project, we now possess a wealth of knowledge about the local market. This expertise allows us to curate and present the right brands, tailored to the preferences and demands of Central Asian consumers.

At ADEA, we use our european expertise in our marketing approaches that sets us apart from the competition. While many local businesses rely heavily on aggressive marketing tactics in the local market, we have successfully built a strong and loyal customer base by prioritizing quality, brand image, and exceptional customer service. We understand the critical role that brand image plays in shaping customer perceptions and fostering brand loyalty in a long term successful business. Therefore we take great care to ensure that the brand images we represent align with their original vision and values.

Customer feedback is invaluable in shaping our business. We actively listen to our customers and value their input, using their feedback to continuously improve and enhance our offerings.

Contact us to discover the possibilities of partnering with ADEA.

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© 2020 OsOO ADEA
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